The world of kitchen and bath design is about to get even more exciting! Delta Faucet Company is expanding its reach into the luxury segment with the integration of Brasstech, a renowned name in premium fixtures and accessories. This strategic move strengthens Delta’s ability to provide a broader selection of high-quality, thoughtfully designed products, enhancing the experience for homeowners, designers, and trade professionals alike. With Brasstech’s Newport Brass and Ginger brands now part of the Delta family, customers can expect an elevated range of luxury solutions backed by decades of craftsmanship and innovation. Read on for the full announcement and what this means for the future of kitchen and bath design.
Statement from Delta
We are pleased to announce the integration of Brasstech, a luxury kitchen
and bath fixtures company owned by Masco Corporation, into Delta Faucet
Company. This exciting growth milestone marks our entry into the luxury
segment and strengthens our ability to serve you with an even broader
range of high-quality branded products.
With over 30 years of expertise, Brasstech is recognized for its
craftsmanship in luxury kitchen and bath fixtures and accessories under
the Newport Brass and Ginger brands. By leveraging Brasstech’s legacy of
luxury alongside the Company’s operational expertise and dedication to
strategic investment, we are poised to drive accelerated growth for these
brands and enhance the consumer experience. This integration reflects
our commitment to delivering innovative, thoughtfully designed products
with consistency, ensuring exceptional value for our customers.
“We are excited to welcome Brasstech to Delta Faucet Company,” said
Jill Ehnes, President at Delta Faucet Company. “This integration marks
a significant step in our strategic growth and enables us to offer a
differentiated product portfolio that meets the evolving needs of
our customers.”
“Integrating with Delta Faucet Company gives the Brasstech brands the
resources and reach to expand and grow,” said Jonathan Wood, President
at Brasstech. “Together, we will continue to raise the bar in the kitchen
and bath space, bringing new and exciting offerings to the luxury segment.”
As we integrate our operations, we want to assure you that this will be a
seamless transition. There will be no disruption to your service levels or
the way you do business with both Delta Faucet Company and Brasstech.
If you have any further questions, please contact your Delta Faucet
Company or Brasstech representative.
What Does This Mean for Customers?
One of the key benefits of the Delta and Brasstech merger is the broader range of products now available to distributors and customers.
- Luxury Segment Entry: Delta now has access to Newport Brass’s 30+ years of expertise in high-end fixtures, enhancing its lineup alongside its existing mid-tier (Delta) and premium (Brizo) brands. This expansion allows distributors to offer a full spectrum of price points, from the budget-friendly Peerless to the ultra-luxury Newport Brass.
- Diverse Finishes and Styles: With Newport Brass’s 23+ finish options and Ginger’s contemporary designs, distributors can now provide a greater variety of customizable solutions to architects, designers, and homeowners.
- Innovation Pipeline: Delta’s focus on water efficiency and Newport Brass’s artisan designs could yield sustainable luxury products aligned with trends like smart homes (924).
This merger positions distributors to cater to evolving demands for innovation and luxury, backed by Delta’s scale and Newport Brass’s niche appeal.